Peugeot / Lego
Embarking on an extraordinary venture, we delved into the realm of miniatures to weave magic and wonder for Peugeot Lego's Christmas campaign 2023. This unique project unfolded in my studio, where three enchanting miniature worlds came to life, meticulously built by hand in scales of 1:10 and 1:43.
Making Small Stuff:
The project transcended the ordinary, featuring architectural wonders and sprawling city skylines in miniature form. Every intricate detail was carefully crafted, bringing to life the essence of Peugeot's vision for the holiday season. The goal was not merely to build miniatures but to create captivating worlds that resonated with the spirit of joy and celebration.
Scales of Precision: The meticulousness extended to the choice of scales – 1:10 and 1:43, offering a delightful interplay between grandiosity and intricacy. Each set became a testament to precision and artistry, capturing the essence of Peugeot's commitment to excellence.
Social Media Spectacle: The magic of these miniatures extended beyond the studio, as the sets were showcased on social media platforms, becoming a visual feast for enthusiasts and Peugeot aficionados. The miniature worlds unveiled on these platforms served as a visual treat and an immersive experience, inviting viewers to delve into the magic of the holiday season.
60 million folks got a sneak peek into how the magic happens, making the whole project even more mind-blowing. So, if you're one of those 60 million, thanks for joining the journey! 🌟
Handcrafted Elegance: In an era dominated by technology, the decision to handcraft these miniature wonders added an extra layer of elegance and authenticity. Each piece bore the mark of dedication and passion, a true labor of love that resonated with the spirit of the holiday season.
Conclusion: This collaborative project with Peugeot and Lego was not just about building miniatures; it was about crafting something new. The enchanting worlds brought to life in my studio now stand as a testament to the power of creativity, precision, and collaboration. As we embrace the festive season, these miniature marvels remind us that even on the smallest of scales, greatness can be achieved, and dreams can come to life.